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Digital Marketing – Not So Scary

Earlier this week, I had the privilege of attending the AAWD’s Empower You Web Cast: Social Media for Dentists: Game-Changing Tips for Your Dental Office’s Digital Footprint.  I was one of about 25 participants in this interactive and informative webinar presented by Brad Newman of Dentainment.  Brad provided some really great information about different social networks, how to empower your team as advocates, and the real, measurable benefits to focusing on digital marketing. Digital marketing.  That sounds so scary, doesn’t…

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To Hashtag or Not to Hashtag? That is the #question

Remember when the only time you would ever press shift+3 was when you would shorthand the word “number”?  Those were the days.  Nowadays, that four-lined symbol resembling a tic-tac-toe board (#) translates to hashtag: a social media phenomenon that helps users search and sort topics.  I am sure you have seen this trend in action at some point [lest we forget the #YOLO craze!] but are you completely familiar with how it works and its immense advantages?  Let’s walk through…

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