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On Friday, November 20th, 2015, we hosted a Lucy Hobbs Project Innovation Session focusing on www.benco.com and understanding the decision making patterns of our purchasers. Lead by Terry Barrett and Mike Burns from Benco Dental’s TIS, attendees evaluated Benco.com’s current set up, suggested ways to improve and incorporate new items, and make the buying process easier. Additions such as reviews and referrals were discussed along with numerous other ways to help the Benco Customer make buying decisions.
Benco Dental would like to thank the offices who took the time to participate in this Innovation Session: Dr. Gordon McCarthy, McCarthy Dental, Marietta, OH; Amanda Means, Endo Associates, Nashville, TN; Carla Rawheiser, Progressive Dental, Wilmington, DE; Laurie Wells, Regency Dental, Port St. Lucie, FL.
We hope to host 5 Lucy Hobbs Innovation Sessions over 2016. If you have an idea or group who would like to host a session please contact Kathleen Bird (firstname.lastname@example.org) or Amanda Ankner (email@example.com) at any time.